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New Image MD is a Medical Aesthetics practice in the Durham-Chapel Hill area. We are a small practice that offers very personalized service that cannot be found at a larger practice. We take pride in our work and stand by our results! Our mission at New Image MD is to provide excellent care in a clean, professional and warm environment. 

New Image MD Medical Aesthetics came to Durham in February of 2017 and has quickly become the top choice for nonsurgical aesthetics in the Durham/Chapel Hill area.  As a small, boutique practice we provide personalized services and impeccable follow up, including 24/7 access to your doctor. 

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Meet The Team

Since I was young, I always wanted to go to beauty school. After having my son, I decided to take that leap and enrolled at the Aveda institute of Chapel Hill in 2013. After graduation, I began waxing and fell in love with the instant results. My focus in aesthetics has been on brows and waxing and expanded to Hydrafacials. One of the best feelings is helping a client walk out of a service with a whole new level of confidence! I get to wake up every day loving what I do and that gets carried over to every service I offer. 


Rachel Serrano is a board certified Physician Assistant with 7 years experience in Pediatrics and Dermatology. Rachel grew up in Fayetteville, North Carolina and received her masters degree from Duke University Physician Assistant Program. She is a member of the American Academy of Physician Assistants.  Rachel has a passion for providing compassionate and thoughtful education in skin care and preventative medicine. She fell in love with aesthetic medicine after seeing the confidence and joy patients felt after completing personalized skin treatments. Rachel strives to provide natural and rejuvenated looks for her patients. “My goal is that each patient feel beautiful and confident in their everyday life.” 

In her free time she enjoys running, weight training, dancing, traveling and spending time with family. 

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Caitlyn realized her passion for aesthetics early in her career and enrolled in the Atlanta Institute of Aesthetics in 2008, one of the top three aesthetic programs in nation. Caitlyn went on to continue her education with laser and advanced esthetics programs. She attended the National Laser Institute in 2017 and received her certificate as a Certified Laser Technician. From there Caitlyn continued her medical training, becoming a Certified Nurses Assistant in 2018. She is an expert in laser hair removal, PhotoFacials, and Hydrafacial® treatments. She has a passion for helping clients achieve their goals through result oriented treatments and skin care routines. Caitlyn also believes good skin comes from living a healthy lifestyle which includes fitness and nutrition.


Elizabeth Hankla is a hospitality professional from Washington, D.C., with more than 15 years of customer service experience.

As a former opera singer, she’s spent most of her life under bright stage lights with heavy makeup, so finding new ways to keep her skin healthy was always a priority. Over the years, that priority transformed into a passion for not only improving her own skin health, but others’ as well, leading her to enter the medical spa industry. The opportunity to combine her love of medical aesthetics and create a wonderful patient experience brought her to New Image MD.

Elizabeth finds great joy in educating people about how medical aesthetics can help them achieve their own personal goals in ways they may never have considered before. She loves helping people feel as beautiful on the outside as they are on the inside, and watching their confidence grow as a result.

Liz is such a perfect addition to our family and loves to chat with patients. Please don't hesitate to reach out to her if you have any questions or concerns!


Kelly is originally from New York and moved to the triangle in 2016 with her family.  She has over 20 years of experience in customer service and is passionate about patient satisfaction and privacy.  She joined New Image MD in 2019 and is quickly becoming a patient favorite!  She is extremely familiar with CareCredit and Brilliant Distinctions.  She is available by phone and text to coordinate scheduling, financing and is a great resource for specials and promotions.


Dr. Jennifer King is a board certified physician and fellow of the American College of Physicians who moved to the triangle in 2010 after completing her residency at The Johns Hopkins Hospital. She left Duke in the fall of 2016 to open a Medical Aesthetics practice. Dr. King teaches at The Duke School of Medicine and cares for patients at Wakemed Hospital, but her passion lies in women’s health, preventative medicine and medical aesthetics. She brings 10 years of experience to New Image MD, where she offers primary care services as well as nonsurgical fat reduction and a growing menu of aesthetic services. Dr. King’s mission is to treat every patient like family.

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Brittany’s love for skin care started with makeup, which she would artfully apply for friends on special occasions. She soon realized that a great makeup application starts with healthy skin. She attended Central Carolina Community College for esthetics and after graduation she began working for a small pop up spa. It was there that Brittany realized that in order to make a real change in her clients’ skin she would need to learn everything she could about medical esthetics.  Brittany came to New Image MD Medical Aesthetics in the spring of 2019 to train under Dr. King and has quickly become an indispensable member of the team. She says “This is truly my passion and it makes me feel great that I can help uplift women with confidence after a treatment. “



Tel. 919-240-7014

101 Glen Lennox Dr. Suite 170

Chapel Hill, NC 27517



Monday 9:00 - 7:00

Tuesday 9:00-7:00

Wednesday 9:00-7:00

Thursday 9:00-7:00

Friday 9:00-5:00

Saturday 9:00-2:00

Sunday Closed




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